A sulfate and paraben free shampoo, developed to revive damaged, drab and chemically treated hair. A powerful Vegetable Protein and Amino Acid Complex allows it to penetrate into the hair cortex, building strength from within while providing a weightless protective barrier to reinforce and seal the cuticle. Hair will feel stronger and be less susceptible to color fading and damage from chemical treatments, environmental stress or daily styling. Purification Level: moderate¨ Hair Type: all textures with any level of heat, styling or environmental damage¨ Reconstructs weakened hair¨ Builds strength from within¨ Prevents split ends¨ PH Level: 5.5¨ UV protection¨ Seductive & flirty fragrance¨ Key Ingredients: Vegetable Protein Complex, Amino Acids¨ NOI 98% active ingredientsUse: Lather in wet hair. Massage into scalp and hair, then rinse. Conclude the treatment with Gold Repair Conditioner for increased shine, strength and manageability.